In our annual survey of clients, we asked them to tell us how much of their job is about digitising their function or organisation to see if there are any differences between those with digital responsibilities and those without, writes Alison Huntington of Source Global Research.

Sure enough, there are some quite differing opinions about what’s most important when working with a consulting firm.



We’ve looked at what clients with no responsibility for digital transformation (let’s call these non-digital clients) say is important to them, and ranked each attribute from one to 15, then overlaid what clients with the greatest responsibility for digital think (let’s call these digital clients). While there are some similarities (account management is important regardless), there are some differences that stand out: