Capgemini today unveiled its new brand identity which builds on its well established reputation and 50-year technology heritage. The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths as a business partner, addressing the whole breadth of clients’ business challenges, to enable their ambition in the digital world. These three core pillars are: dynamism, precision and people.

“We refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business; the entire market has shifted. In this landmark 50th anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch today our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,” comments Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini. “Our new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions we were keen to humanize our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group’s brands.”