Accenture is positioned as the overall leader and in the “Winner’s Circle” of the HfS Research 2016 Blueprint Report for Digital Marketing Operations.

As the leader in both innovation and execution, the report praises Accenture for its track record of acquisitions that demonstrate its commitment to its vision for the evolution of digital marketing services. Accenture is also lauded for its ability to attract and retain talent and its progress on embedding automation.

“Accenture has a complete vision for digital marketing operations bolstered by smart acquisitions and complemented by automation,” said Melissa O’Brien, director, Digital Marketing Operations and OneOffice Customer Experiences at HfS Research – The Services Research Company™. “Thanks to its long-standing commitment to industrial diversification, talent strategy, and business outcomes, Accenture is helping companies move beyond the limitations of legacy systems.”

A significant element of the assessment methodology was based on the progress of service providers in realizing the As-a-Service Economy, focused on business outcome-oriented, on-demand talent and technology services.

“Digital marketing is changing rapidly and our leadership position in this report underscores our ability to leverage our talent and alliances to stay ahead of the market,” said Debbie Polishook, group chief executive, Accenture Operations. “We remain committed to embedding automation and analytics to provide our clients with transformational digital marketing services that deliver personalized customer experiences and accelerated business growth.”

Additional Accenture strengths highlighted in the report include: