White Space publishes top five leading producers of high quality thought leadership in the global consulting industry during the second half of 2016...

IBM retains its position at the top of the White Space Thought Leadership Rankings through consistently publishing high quality content. IBM beats its competitors on appeal, resilience, and prompting action, while Deloitte (who ranked second overall) leads the way on differentiation.

This White Space bi-annual report, compiled by Source Global Research, ranks twenty-three global consulting firms based on four evaluation criteria (resilience, differentiation, appeal, and prompting action). Following IBM and Deloitte, are Oliver Wyman (no 3), PwC (no 4) and EY (no 5). This top five are the leading producers of high quality thought leadership in the global consulting industry during the second half of 2016.

Rachel Ainsworth, Head of Thought Leadership Strategies and Solutions from Source Global

Research highlights that many firms fail to provide evidence for their point of view, by saying: “All this talk of a “post-truth world” has left us particularly sensitive to how firms are evidencing and convincing readers and viewers of their point of view. Despite examples set elsewhere in society, it strikes us as naïve, and possibly arrogant, to assume that simply having a firm’s name associated with a piece of content is enough to make the views expressed in that content convincing and believable. Yet this approach is one taken by too many firms.”

The White Space portal includes thought leadership from the world’s leading consulting firms, all categorised and searchable by service, sector and geography. In addition to White Space ratings reports, users are offered research and guidance on how to create impactful thought leadership.

For more information on Source reports contact alice.noyelle@sourceglobalresearch.com or telephone +44 (0)20 3700 5462/visit www.sourceglobalresearch.com
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